Shawn Johnson has started workouts at Chow's Gymnastics

[Canadianfan]

I have to post that I think Shawn has accomplished amazing things and I admire her. I think she is very brave to return to the gym. I can't possibly know how she feels but I think I would feel an enormous amount of pressure b/c it's everyone's number one question "When are you coming back?" I would be very nervous about going to the gym with my new body even if I was just conditioning and doing basics. People will probably compare the old body to the new and she's probably very aware that this new body doesn't move or feel the same. She may be wondering about her skills and what she can do. At the same time......she can still fly. What a gift! To be able to walk into a gym and start flipping. If she's having fun doing it, great! For just one day I would love to fly like a gymnast.

On another note, there was earlier discussion about her training hours. I remember reading that before the Olympics she went in an hour early for stretching, trained 8 hours on Saturday, and went running on Sunday. She could have been doing 36 hours a week by the time the Olympics came, not the 20 hours other people may think.

[Fishbulb]

I think there are a few main differences between endorsments and sponsers. You could say the Covergirl ad, with all three girls, was an endorsment. CG chose those girls, because those girls could help sell their product. Little girls would see it, and such and such. It's more of a "they use it, I want to use it too" mentality.

Sponsers are more about using the athletes, for example, for advertising. By calling it the Covergirl Classic, consumers are hearing and seeing the name over and over. No one is being paid to sell or push the product.

Adidas is another good example. Just by wearing their leos, they're advertising their product.

And you could use Chellsie as an example of an endorsement. By appearing in the G2 ad, she endorsed the product.

This is all what I've gathered, I'm not certain about any of it. So, in Shawn's case, it seems that she has mostly endorsments right now as opposed to sponsers. She endorses Mcdonalds, Lunchables and whatever else. McDonalds doesn't have a logo on her leotards... yet.

[gymgal92]

Originally Posted by Fishbulb

I think there are a few main differences between endorsments and sponsers. You could say the Covergirl ad, with all three girls, was an endorsment. CG chose those girls, because those girls could help sell their product. Little girls would see it, and such and such. It's more of a "they use it, I want to use it too" mentality.

Sponsers are more about using the athletes, for example, for advertising. By calling it the Covergirl Classic, consumers are hearing and seeing the name over and over. No one is being paid to sell or push the product.

Adidas is another good example. Just by wearing their leos, they're advertising their product.

And you could use Chellsie as an example of an endorsement. By appearing in the G2 ad, she endorsed the product.

This is all what I've gathered, I'm not certain about any of it. So, in Shawn's case, it seems that she has mostly endorsments right now as opposed to sponsers. She endorses Mcdonalds, Lunchables and whatever else. McDonalds doesn't have a logo on her leotards... yet.

Exactly. Though Shawn's sponsors for her sport have no dropped her (because she hasn't announced a retirement), she doesn't exactly have anything to be sponsored in right now. She has endorsements, which of course give her that spotlight, but it isn't a sponsorship. She's helping them sell their product whereas with sponsorship, they're helping her with her sport , etc.

[IloveShawn]

Shawn is one of those gymnast who brings so much to competitions other than her gymnastics. She doesnt sulk if she comes second or misses out on bronze, she smiles gracefully and hugs the winner. Her smile is golden. She cares a lot about the other competitors and seems like an amazing person. She is also an Olympic Champion. Go Shawn!

[smiles]

Originally Posted by IloveShawn

Shawn is one of those gymnast who brings so much to competitions other than her gymnastics. She doesnt sulk if she comes second or misses out on bronze, she smiles gracefully and hugs the winner. Her smile is golden. She cares a lot about the other competitors and seems like an amazing person. She is also an Olympic Champion. Go Shawn!

Has she ever missed out on bronze besides 2007 WC beam? But I do admit that she is very graceful when she doesn't win... she was such a sweetheart on the competition floor. But my respect for her plummeted as her fame increased... Just because she just seemed like another crazy high school kid that I dealt with every day. But I hope she returns to her sweet self if she decides to come back to gymnastics.

[IloveShawn]

Originally Posted by smiles

Has she ever missed out on bronze besides 2007 WC beam? But I do admit that she is very graceful when she doesn't win... she was such a sweetheart on the competition floor. But my respect for her plummeted as her fame increased... Just because she just seemed like another crazy high school kid that I dealt with every day. But I hope she returns to her sweet self if she decides to come back to gymnastics.

I was refering to Alicia Sacramone!

[gemuetlichkeit]

Originally Posted by IloveShawn

I was refering to Alicia Sacramone!

Welcome, I see you're a new poster, so you may not know that Alicia's behavior in 2007 has been discussed to death on this board. This thread has already derailed into a Nastia vs. Shawn thing once, so let's not go there.

[bajandick]

Originally Posted by gymgal92

Exactly. Though Shawn's sponsors for her sport have no dropped her (because she hasn't announced a retirement), she doesn't exactly have anything to be sponsored in right now. She has endorsements, which of course give her that spotlight, but it isn't a sponsorship. She's helping them sell their product whereas with sponsorship, they're helping her with her sport , etc.

Ok...a company becomes aware of an athelete and sponsors them out of the goodness of their coporate heart.

Let me say, as far as I am aware that is not so....in any sponsorship the company gives the athelete money....that money is generally used to help pay for training, coaches...etc. This is true, but it does not have to be spent that way....generally it can be used how ever the athelete wants to use it, as long as the athelete complies with the details of competiting...etc as laid out in the contract of sponsorship.

The company is not really interested in how the money is spent generally....but more in what that athelete can give back to them....when a company spots a young athelete, they become an investment of the company's, so when success happens the company and the athelete both cash in!

Another reason that young unknown atheletes are sponsored by companies is to make sure no other comapny like theirs can get that athelete.

So yes, they would be helping her with her sport but they are not doing that for free...that is a donation. The athelete will still help sell products, apprear on behalf of the product/company and as such work for the money.

Nice discussion though, have a good day

PS - The main difference between endorsements and sponsorship is that endorsements are for prefessional atheletes usually and sponsorships for non-professional atheletes. The endorsement is far more detailed and takes in to account the full life of the athelete, whereas the sponsorship is more just for the sport, but what I said above still applies to the sponsorship.

[Fishbulb]

Originally Posted by bajandick

PS - The main difference between endorsements and sponsorship is that endorsements are for prefessional atheletes usually and sponsorships for non-professional atheletes. The endorsement is far more detailed and takes in to account the full life of the athelete, whereas the sponsorship is more just for the sport, but what I said above still applies to the sponsorship.

This... isn't right at all. Look at it on a smaller level. Say the local car dealership sponsors the local boys peewee hockey team. Obviously, no professionals. They will donate their money, but in return they'll put a logo on their jerseys, or a banner in the rink. They can't just do whatever they want with that money

I suppose people can do whatever they'd like with their endorsement money, however. I would think though, that if you're at the level where you're getting endorsements, you're probably not searching for funding anymore. Again, an example would be Chellsie. She got paid for the G2 ad, she can do whatever she wants with the money she was paid. I'll assume it's not going for training though. I'm thinking more mortgage payments

[kenlee]

Shawn perform at that skating event....

http://www.youtube.com/watch?v=rWJii-kG0BU