International GYMNAST Magazine Online: Abercrombie Spotlights Gymnastics

Abercrombie Spotlights Gymnastics
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Amanda Turner on Saturday, June 30, 2007
 
Clothing giant Abercrombie & Fitch is spotlighting gymnastics in an online video
feature, "Life as a Gymnast."
Filmed at International Gymnastics Camp in Pennsylvania, the two-minute feature
is the first in a "lifestyle" series on Abercrombie Kids' Web site.
Abercrombie spent three days in April filming the spot, camp director Brent
Klaus told IG. After being approached by Abercrombie, IGC put the call out to a
few gymnasts who have been coming to the camp for years.
The gymnasts, along with Klaus, can be heard in the video describing the sport
of gymnastics.
"Every gymnast who's in it gave a little bit of input," he said.
Though doing gymnastics under bright lights wasn't easy, Klaus said it was a
memorable experience for all the gymnasts who took part.
"Abercrombie is such a large company and for them to feature gymnastics was
exciting," he said. "The gymnasts in the film did it just in support of
gymnastics, knowing this was an amazing opportunity to promote the sport."
Click here to watch the video.